EQUAL STRATEGY - SENSORY BRANDING CONSULTANCY
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Experience Design

Sensory Branding Singapore

Sonic Branding & Scent Marketing

Welcome to Equal Strategy

Equal Strategy offers groundbreaking techniques and innovative delivery methods that utilize the scientifically proven effects of music and scent.

As the market leader, we provide over 25 years experience partnering leading global brands to transform their customer experiences in over 18 countries
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Scent Marketing In Singapore

Background Music For Businesses In Singapore

Equal Strategy’s bespoke scent marketing services help clients build deeper emotional bonds between their customers and their brands. 

​Fragrance concepts are designed to reflect the brand’s personality and positioning and create the desired mood of a space. They bring it to life in new ways enhancing other ambient approaches as well as more traditional expressions of the brand. They make new connections between brands and their customers.  More information on scent marketing.​

Call Automation Design & Professional Voice Overs

For even great brands, the telephone experience can be a point of vulnerability. It’s a major reason why customers switch brands and one of the most effective ways of eroding hard-won brand equity. 
Well-designed telephone experiences retain more callers and well constructed Call Automation systems allow callers to get the response they want quickly and efficiently, enhancing customer satisfaction.
Music contributes to positive moods and favourable decisions.

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By making powerful and often personal emotive connections, background music has the flexibility to influence everything from the perceived strategic positioning of a brand to more tactical outcomes like purchasing decisions.​

​More information on background music for Singapore businesses

Telephone on Hold Music & Messaging

Enhancer provides callers with brand-aligned music and interlaced messages while waiting on hold.
Your customers will hear messages voiced by International and Asian professional radio and television presenters. The result is a positive and enjoyable on-hold telephone experience. 

More information on telephone on hold music and messaging​.
We only wanted to be associated with the very best in each field. I can only recommend Equal Strategy to any Hotelier who is looking for quality and service delivery"

Alessandro A. Cabella 
Opening GM, Marina Bay Sands

Useful Resources


  • Create a Branded Workplace Environment Using Background Music and Scent Marketing in Singapore
  • How Scent Marketing Transforms Corporate Events in Singapore
  • Scent Marketing Strategy - Using Fragrance for Marketing in Singapore
  • ​How Scent Marketing Influences Customer Emotions
  • Scent Marketing For Events In Singapore
  • How To Create Extraordinary Customer Experiences Using In-Store Retail Atmospherics and Experiential Marketing
  • How Background Music Enhances the Convergence of Physical and Virtual Retail Spaces
  • Background Music for Dining and Restaurants
  • What Is Brand Music? 
  • What Is In-Store Music?



 
  • How Scent Marketing And Background Music Create An Immersive Singapore Museum And Gallery Experiences
  • How to Create a Scent Marketing Strategy for Your Retail Business in Singapore
  • What is Sonic Branding?
  • How To Use Sound and Brand Music in Your Singapore Retail Outlet
  • How Scent Marketing Transforms Corporate Events in Singapore
  • How Telephone On Hold Messaging With Music Improves Customer Experience
  • Sonic Branding Explained
  • What Is Sonic Branding?



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